MyMiX Tracking, the new app from MiX Telematics, is now available in the U.S., allowing companies to keep fleet safety and efficiency a priority without the need for embedded hardware.

According to MiX Telematics, the app leverages mobile phone technology to enable real-time tracking of drivers while also recording, measuring and enabling real-time self-correction of risky driving behavior events including speeding, harsh braking, harsh acceleration and mobile phone use while driving. The app, available for download in the Apple App Store and the Google Play store, is an extension of MyMiX, a driver engagement app that also equips drivers with information and alerts to improve their driving style, including immediate, in-cab audible feedback.

“We are seeing high interest among our fleet customers for simpler telematics solutions that don’t require hardware to start and that fleets can grow into,” Charles Tasker, COO at MiX Telematics, said.

MiX Telematics designed the app for customers running sub-contractor vehicles, leased vehicles, company cars, short-term rentals or grey fleets, and is an alternative to installing a hard-wired on-board computer or tracking device inside a vehicle. According to MiX, this enables fleet managers to achieve 100% visibility of all trips for unsafe or inefficient driving behaviors, creating opportunities to further improve safety and efficiency outcomes.

“While fixed-install devices will continue to be the appropriate enabling technology for many fleets, the MyMiX Tracking app provides a practical and cost-effective option to expand management coverage to short-term vehicles or those not owned by the company–without the need to install hardware,” Tasker concluded.