{"id":8770,"date":"2020-12-12T13:33:57","date_gmt":"2020-12-12T12:33:57","guid":{"rendered":"https:\/\/advancedfleetmanagementconsulting.com\/eng\/?p=8770"},"modified":"2020-12-12T13:33:57","modified_gmt":"2020-12-12T12:33:57","slug":"drivers-7","status":"publish","type":"post","link":"https:\/\/advancedfleetmanagementconsulting.com\/eng\/2020\/12\/12\/drivers-7\/","title":{"rendered":"Empowering Drivers to Reduce Distracted Driving"},"content":{"rendered":"<p style=\"text-align: justify;\">Distracted driving is an issue for everyone on the road. Whether you\u2019re a professional driver, or just driving a few minutes to the grocery store, all it takes is a brief moment of distraction to change everything. One second of distraction can lead to very serious, even fatal, consequences.<\/p>\n<p style=\"text-align: justify;\">If your employees are driving as part of their job, no matter how often, <a href=\"https:\/\/www.lytx.com\/en-us\/resources\/articles\/distracted-driving\" target=\"_blank\" rel=\"noopener noreferrer\" data-internal=\"false\">distracted driving<\/a> is something that should be addressed. Cell phones, tablets, and smart watches today are constantly pinging with emails, texts, social media, news updates, and other notifications. When you add in GPS, food, drinks, or even cognitive distractions, the risk increases.<\/p>\n<p style=\"text-align: justify;\">We know not all organizations can address this issue the same way, so we put together a list of different strategies from six fleets that you can implement to help your employees stay focused while driving.<\/p>\n<h2 style=\"text-align: justify;\">Help drivers keep devices out of sight and out of mind \u2013 City of Kansas City<\/h2>\n<p style=\"text-align: justify;\">The City of Kansas City, MO implemented Lytx technology across all of its vehicles to elevate its safety to the next level. In addition to adding Lytx cameras and video telematics solutions, they took some more \u201ccolorful\u201d steps to help reduce distracted driving: socks and cell phone bags.<\/p>\n<p style=\"text-align: justify;\">Drivers were given bright orange socks emblazoned with \u201cSafe Driving Starts Here\u201d, as well as bright orange zippered bags to store cell phones while driving. The bags are meant to \u201cclear the path to safety\u201d, or help drivers take a step towards creating a new habit that improves safety. The socks are an effort to remind employees of the importance of safety from the time they put their socks on in the morning. Through the use of Lytx\u2019s video telematics technology and a handful of other creative solutions, Kansas City is now synonymous with safety within the local government sector.<\/p>\n<h2 style=\"text-align: justify;\">Improve overall safety culture and recognize teams\u2013 Lauren Concrete<\/h2>\n<p style=\"text-align: justify;\">Lauren Concrete\u2019s strong safety culture is prevalent across the entire organization. Everyone including \u201cour CEO\u2026down through our drivers [is] bought in to safety,\u201d says Kurt Holman VP of Safety and Environmental Affairs at Lauren Concrete.<\/p>\n<p style=\"text-align: justify;\">To re-enforce safety throughout the year, Lauren Concrete gives teams who are performing well a \u201csafety culture award.\u201d This started as an individual award system but changed to a team award three years ago. Since then, they see that drivers are helping each other and being more proactive.<\/p>\n<p style=\"text-align: justify;\">Kurt also says that two-way communication is what helps make their safety culture so strong. This means communication from top to bottom, and also from the bottom up.<\/p>\n<h2 style=\"text-align: justify;\">Use technology that can detect distracted driving \u2013 Ozark and Abacus<\/h2>\n<h4 style=\"text-align: justify;\">Large fleet use case: Ozark Motor Lines<\/h4>\n<p style=\"text-align: justify;\">Ozark Motor Lines, a Memphis-based leading truckload carrier, <a href=\"https:\/\/www.lytx.com\/en-us\/news-events\/press-release\/2020\/lytx-ai-captures-more-driver-distraction\" target=\"_blank\" rel=\"noopener noreferrer\" data-internal=\"false\">deployed 760 Lytx event recorders with the enhanced MV+AI risk triggers<\/a> across its entire fleet. &#8220;When it comes to distracted driving, we knew that behaviors like cell phone use were far more prevalent in our own fleet than we could prove,\u201d said Patrick Landreth, vice president of safety and human resources at Ozark Motor Lines. \u201cSince activating the machine vision and artificial intelligence capabilities within the Lytx Driver Safety Program &#8230; we\u2019re seeing a fuller and more accurate picture of risk in our fleet and are able to bring our drivers\u2019 attention to these risky habits \u2026. With distracted driving behaviors happening at such a high rate in the U.S., I can\u2019t overstate the value of identifying these habits and bringing them to the surface, empowering our drivers to correct them before they result in a collision.\u201d<\/p>\n<h4 style=\"text-align: justify;\">Smaller fleet use case: Abacus Plumbing, Air Conditioning and Electrical<\/h4>\n<p style=\"text-align: justify;\">Technology benefits field services management fleets, too. Lytx customer Abacus Plumbing, Air Conditioning &amp; Electrical deployed both the Lytx Driver Safety Program, including MV+AI-powered risk triggers and Lytx <a href=\"https:\/\/www.lytx.com\/en-us\/fleet-management\/gps-fleet-tracking\" target=\"_blank\" rel=\"noopener noreferrer\" data-internal=\"false\">Fleet Tracking<\/a>. \u201cLike any organization with company vehicles on the road, we have long worried about the risk associated with cell phone use,\u201d said Steve Darbonne, occupational health and safety manager at Abacus. \u201cAs a service company, our technicians are trained to give customers a courtesy call before arriving, not to mention using cell phones for alerts about job changes, reassigned tasks and directions.\u201d<\/p>\n<p style=\"text-align: justify;\">Steve continued, \u201cWith so much data powering Lytx\u2019s technology, we initially saw a major rise in the numbers of risky driving events. Lytx MV+AI was identifying risk inside the cab that we just weren\u2019t seeing before. Now, we\u2019re experiencing significant reductions in those behaviors, as we use that awareness to show our drivers the prevalence and risk of distracted habits, while in-cab audible alerts notify them of dangerous activities as they happen so they can self-correct.\u201d<\/p>\n<h2 style=\"text-align: justify;\">Launch a distracted driving program and create a task force \u2013 Sysco<\/h2>\n<p style=\"text-align: justify;\">To combat rising collision rates linked to behind-the-wheel cell phone use, Sysco developed and launched a <a class=\"hooked\" href=\"https:\/\/resources.lytx.com\/education\/syscos-distracted-driving-program\" data-internal=\"standard\">company-wide Distracted Driving Awareness &amp; Prevention Program<\/a>. The company was challenged with finding a delicate balance between positive recognition and disciplinary action to reinforce a safety culture and eliminate risky driving behaviors. Adding to the challenge was the fact that Sysco has approximately 14,000 delivery vehicles and more than 9,500 drivers.<\/p>\n<p style=\"text-align: justify;\">For this high touch effort, Sysco initially established a Distracted Driving Task Force to identify and address potential challenges by department, then formulate a communications strategy to distribute the Distracted Driving Awareness &amp; Prevention Program throughout the organization. When those steps were completed, and the goals of the program were established, the company \u201cembarked on a mission to \u2018zero\u2019\u201d.<\/p>\n<p style=\"text-align: justify;\">Rather than restrict the program to cell phone use, Sysco focused on a variety of distractions that stem from electronic devices (e.g., GPS navigation, music players). Specifics of the Distracted Driving and Electronics policy were communicated in regularly scheduled leadership calls with upper level executives, virtual rollout sessions for middle management and supervisors, regularly scheduled driver meetings and daily shift briefings, and educational materials sent via email.<\/p>\n<p style=\"text-align: justify;\">Did Sysco\u2019s effort pay off? Absolutely.<\/p>\n<p style=\"text-align: justify;\"><em>In about 15 months the company saw a 99% overall reduction in Cell Phone Events.<\/em><\/p>\n<p style=\"text-align: justify;\">In this <a class=\"hooked\" href=\"https:\/\/resources.lytx.com\/education\/syscos-distracted-driving-program\" data-internal=\"standard\">webinar<\/a>, Roger Adams, Sysco\u2019s Senior Field Safety Manager, points out that although the program was originally developed to curb risky driving behavior associated with handheld devices, it\u2019s positively impacted other unsafe behaviors, too.<\/p>\n<h2 style=\"text-align: justify;\">Eliminating distracted driving<\/h2>\n<p style=\"text-align: justify;\">Whether you hand out cell phone bags, launch a large-scale distracted driving program, or simply send out an email to your employees reminding them of the risks, anything you can do to help prevent distracted driving may end up saving a life. We believe one of the best ways to do this is through using technology that can detect distraction in real time.<\/p>\n<p style=\"text-align: justify;\">Lytx\u2019s MV+AI technology can help detect distracted driving through the DriveCam Event recorder. The devices can be configured to alert drivers who engage in patterns of risky behaviors, so they can self-correct, or it can notify a manager.<\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/www.lytx.com\/en-us\/contact-us\/book-a-demo\" target=\"_blank\" rel=\"noopener noreferrer\" data-internal=\"false\">Schedule a free demo<\/a> to see how our solutions can help empower your drivers to be safer.<\/p>\n<p style=\"text-align: justify;\">\n<p><span class=\"posted-by\">Source: <a href=\"https:\/\/www.lytx.com\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.lytx.com<\/a><\/span><\/p>\n<h3 style=\"text-align: center;\"><a href=\"https:\/\/advancedfleetmanagementconsulting.com\/eng\/consultancy\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>CUT COTS OF THE FLEET WITH OUR AUDIT PROGRAM<\/strong><\/a><\/h3>\n<p><a href=\"https:\/\/advancedfleetmanagementconsulting.com\/eng\/consultancy\/\"><img loading=\"lazy\" class=\"aligncenter wp-image-5377\" src=\"https:\/\/advancedfleetmanagementconsulting.com\/eng\/wp-content\/uploads\/sites\/3\/2020\/04\/nueva-ley-auditoria.jpg\" sizes=\"(max-width: 858px) 100vw, 858px\" srcset=\"https:\/\/advancedfleetmanagementconsulting.com\/eng\/wp-content\/uploads\/sites\/3\/2020\/04\/nueva-ley-auditoria.jpg 2000w, https:\/\/advancedfleetmanagementconsulting.com\/eng\/wp-content\/uploads\/sites\/3\/2020\/04\/nueva-ley-auditoria-300x200.jpg 300w, https:\/\/advancedfleetmanagementconsulting.com\/eng\/wp-content\/uploads\/sites\/3\/2020\/04\/nueva-ley-auditoria-1024x682.jpg 1024w\" alt=\"\" width=\"858\" height=\"572\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">The audit is a key tool to know the overall status and provide the analysis, the assessment, the advice, the suggestions and the actions to take in order to cut costs and increase the efficiency and efficacy of the fleet. We propose the following fleet management audit.<\/p>\n<h3 style=\"text-align: center;\"><a href=\"https:\/\/advancedfleetmanagementconsulting.com\/eng\/consultancy\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>FLEET MANAGEMENT AUDIT<\/strong><\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Distracted driving is an issue for everyone on the road. Whether you\u2019re a professional driver, or just driving a few minutes to the grocery store, all it takes is a brief moment of distraction to change everything. One second of distraction can lead to very serious, even fatal, consequences. If your employees are driving as&#8230;<\/p>\n","protected":false},"author":3,"featured_media":8771,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[18],"tags":[133],"_links":{"self":[{"href":"https:\/\/advancedfleetmanagementconsulting.com\/eng\/wp-json\/wp\/v2\/posts\/8770"}],"collection":[{"href":"https:\/\/advancedfleetmanagementconsulting.com\/eng\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/advancedfleetmanagementconsulting.com\/eng\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/advancedfleetmanagementconsulting.com\/eng\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/advancedfleetmanagementconsulting.com\/eng\/wp-json\/wp\/v2\/comments?post=8770"}],"version-history":[{"count":1,"href":"https:\/\/advancedfleetmanagementconsulting.com\/eng\/wp-json\/wp\/v2\/posts\/8770\/revisions"}],"predecessor-version":[{"id":8772,"href":"https:\/\/advancedfleetmanagementconsulting.com\/eng\/wp-json\/wp\/v2\/posts\/8770\/revisions\/8772"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advancedfleetmanagementconsulting.com\/eng\/wp-json\/wp\/v2\/media\/8771"}],"wp:attachment":[{"href":"https:\/\/advancedfleetmanagementconsulting.com\/eng\/wp-json\/wp\/v2\/media?parent=8770"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advancedfleetmanagementconsulting.com\/eng\/wp-json\/wp\/v2\/categories?post=8770"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advancedfleetmanagementconsulting.com\/eng\/wp-json\/wp\/v2\/tags?post=8770"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}