{"id":5340,"date":"2020-04-23T13:00:41","date_gmt":"2020-04-23T11:00:41","guid":{"rendered":"https:\/\/advancedfleetmanagementconsulting.com\/eng\/?p=5340"},"modified":"2020-04-23T13:00:41","modified_gmt":"2020-04-23T11:00:41","slug":"ford-explains-its-whisper-strategy","status":"publish","type":"post","link":"https:\/\/advancedfleetmanagementconsulting.com\/eng\/2020\/04\/23\/ford-explains-its-whisper-strategy\/","title":{"rendered":"Ford explains its \u201cWhisper Strategy\u201d to make cars quieter"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"color: #0000ff;\">Ford has announced details of its \u201cWhisper Strategy\u201d to make cars quieter by making lots of small noise improvements that add up to a big difference.<\/span><\/p>\n<div class=\"field field-name-body\">\n<p style=\"text-align: justify;\"><span style=\"color: #0000ff;\">Ford has announced details of its \u201cWhisper Strategy\u201d to make cars quieter by making lots of small noise improvements that add up to a big difference.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #0000ff;\">For the new Kuga SUV, Ford examined noise\u2011generating elements from the suspension to the door seals to help find ways to optimise interior refinement.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #0000ff;\">Adding perforations to Kuga Vignale leather seat bolsters reduced the total area of flat surfaces inside the cabin, helping absorb rather than reflect noise.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #0000ff;\">Glen Goold, Ford Kuga chief programme engineer said: \u201cOur \u2018whisper strategy\u2019 is designed to make journeys as quiet as they can possibly be \u2013 from absorbing sound through perforated seats to testing that involves listening carefully to the different sound patterns created by dozens of different tyres.\u201d<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #0000ff;\">Aerodynamically-tuned sound shields are added underneath the body of the vehicle that help limit road and wind noise entering from outside.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #0000ff;\">Ford engineers spent two years testing more than 70 different tyres over surfaces from smooth Tarmac to rough concrete and cobbles, in wet and dry conditions and at a range of speeds to find the exact specification that kept road noise to a minimum while still delivering high levels of comfort and grip.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #0000ff;\">And channels behind the exterior panels that allow hidden wiring and components to pass from one area to another are smaller and narrower to limit airflow inside the body.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #0000ff;\">In the Kuga Plug-In Hybrid, when in EV mode, it achieves interior road noise levels of just 52 dB(A) in controlled tests \u2013 equivalent to gentle rainfall.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #0000ff;\">The Kuga Plug-In Hybrid Vignale also features Active Noise Cancellation technology. The system works just like popular noise-cancelling headphones \u2013 detecting unwanted low-frequency cabin sounds through strategically-placed microphones and counteracting them with an opposing soundwave from the B&amp;O Sound System.<\/span><\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<p>Source:<a href=\"https:\/\/greenfleet.net\/\" target=\"_blank\" rel=\"noopener noreferrer\"> https:\/\/greenfleet.net\/<\/a><\/p>\n<h3 style=\"text-align: center;\"><a href=\"https:\/\/advancedfleetmanagementconsulting.com\/eng\/newsletter\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>FLEET MANAGEMENT NEWSLETTER<\/strong><\/a><\/h3>\n<p><a href=\"https:\/\/advancedfleetmanagementconsulting.com\/eng\/newsletter\/\"><img loading=\"lazy\" class=\"aligncenter wp-image-4933 size-full\" src=\"https:\/\/advancedfleetmanagementconsulting.com\/eng\/wp-content\/uploads\/sites\/3\/2020\/04\/Logo.jpg\" sizes=\"(max-width: 3995px) 100vw, 3995px\" srcset=\"https:\/\/advancedfleetmanagementconsulting.com\/eng\/wp-content\/uploads\/sites\/3\/2020\/04\/Logo.jpg 3995w, https:\/\/advancedfleetmanagementconsulting.com\/eng\/wp-content\/uploads\/sites\/3\/2020\/04\/Logo-300x66.jpg 300w, https:\/\/advancedfleetmanagementconsulting.com\/eng\/wp-content\/uploads\/sites\/3\/2020\/04\/Logo-1024x226.jpg 1024w\" alt=\"\" width=\"3995\" height=\"882\" \/><\/a><\/p>\n<p>Join to our NEWSLETTER; you\u2019ll get the latest news, articles, publications, training, conferences, events, congresses, and white papers related to Fleet Management, Mobility and Automotive IN your email fortnightly.<\/p>\n<h3 style=\"text-align: center;\"><a href=\"https:\/\/advancedfleetmanagementconsulting.com\/eng\/newsletter\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>NEWSLETTER<\/strong><\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Ford has announced details of its \u201cWhisper Strategy\u201d to make cars quieter by making lots of small noise improvements that add up to a big difference. Ford has announced details of its \u201cWhisper Strategy\u201d to make cars quieter by making lots of small noise improvements that add up to a big difference. For the new&#8230;<\/p>\n","protected":false},"author":3,"featured_media":5341,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[18],"tags":[28],"_links":{"self":[{"href":"https:\/\/advancedfleetmanagementconsulting.com\/eng\/wp-json\/wp\/v2\/posts\/5340"}],"collection":[{"href":"https:\/\/advancedfleetmanagementconsulting.com\/eng\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/advancedfleetmanagementconsulting.com\/eng\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/advancedfleetmanagementconsulting.com\/eng\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/advancedfleetmanagementconsulting.com\/eng\/wp-json\/wp\/v2\/comments?post=5340"}],"version-history":[{"count":1,"href":"https:\/\/advancedfleetmanagementconsulting.com\/eng\/wp-json\/wp\/v2\/posts\/5340\/revisions"}],"predecessor-version":[{"id":5342,"href":"https:\/\/advancedfleetmanagementconsulting.com\/eng\/wp-json\/wp\/v2\/posts\/5340\/revisions\/5342"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advancedfleetmanagementconsulting.com\/eng\/wp-json\/wp\/v2\/media\/5341"}],"wp:attachment":[{"href":"https:\/\/advancedfleetmanagementconsulting.com\/eng\/wp-json\/wp\/v2\/media?parent=5340"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advancedfleetmanagementconsulting.com\/eng\/wp-json\/wp\/v2\/categories?post=5340"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advancedfleetmanagementconsulting.com\/eng\/wp-json\/wp\/v2\/tags?post=5340"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}