{"id":3711,"date":"2019-11-18T12:33:10","date_gmt":"2019-11-18T11:33:10","guid":{"rendered":"http:\/\/en.advancedfleetmanagementconsulting.com\/?p=3711"},"modified":"2019-11-18T12:33:10","modified_gmt":"2019-11-18T11:33:10","slug":"3711","status":"publish","type":"post","link":"https:\/\/advancedfleetmanagementconsulting.com\/eng\/2019\/11\/18\/3711\/","title":{"rendered":"Effective Video Review: Better Coaching"},"content":{"rendered":"
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Effective Video Review: Better Coaching<\/strong><\/h3>\n

Imagine witnessing one of your most reliable drivers texting while driving, violating your safety policy, and ultimately putting lives at risk. You think about all of the things that could have gone wrong, and your emotions are running high\u2026but this driver is also a long-time friend. How do you manage this potential bias when it comes to coaching this driver?<\/p>\n

It can be difficult to separate emotion from business, but bringing emotions into the coaching arena can interfere with safety.<\/p>\n

\u201cMany fleet managers rose up through the ranks, starting their career as drivers,\u201d said Sanjay Sinniah, manager of review operations for Lytx\u00ae<\/sup>. \u201cThey understand that seat belts get uncomfortable and that drivers want to talk to their families while they\u2019re on the road. That personal connection can make it difficult to stay objective when a driver demonstrates unsafe behaviour. \u201dSinniah said that, if the company uses the wrong kind of video safety programme as part of its safety initiative, the problem may be amplified when coaches are assigned to evaluate video clips of their former peers.<\/p>\n

\u201cDrivers may have been working together for years, so it\u2019s hard to stay neutral when they come across video clips of their peers,\u201d he said. \u201cOut of a sheer sense of loyalty, they might ignore video clips of unsafe behaviours if their friends are involved.\u201d When this happens, you\u2019re left with an inconsistent and biased review process that can undermine the overall coaching effort.<\/p>\n

Third-party video review, one of the key features of the Lytx DriveCam\u2122 video telematics programme, identifies unsafe driving behaviours, no matter which driver is involved, and delivers a prioritised list of driving events to guide unbiased coaching. It takes emotion out of the equation and helps ensure that all drivers are treated the same, whether they\u2019ve been with the company for three months or 30 years.<\/p>\n

Over the years, Sinniah has spoken with many clients who have expressed gratitude for the external review that is part of the DriveCam\u00ae<\/sup> managed services programme. When a driving event triggers video capture, the clip is uploaded and analysed by highly-skilled reviewers. The reviewers are trained to identify more than 70 unsafe behaviours, which they mark for coaching. They don\u2019t care who was involved — only that the behaviour is identified.<\/p>\n

The DriveCam programme\u2019s third-party review has three additional benefits:<\/p>\n