While most fleet graphics are intended to last for the long haul, changeable graphics are a simple and flexible solution for short-term needs. Whether you need short-term graphics to support seasonal campaigns, equipment rentals, or to generate additional revenue, changeable graphic films can help get you there.<\/p>\n
Understanding Changeable Graphic Films<\/strong><\/h4>\nSimilar to long-term graphics, short-term graphics are great for increasing brand awareness and visibility \u2013 the key difference is ultra-removability. In addition, changeable graphics can be more economical than other film solutions.<\/p>\n
Changeable graphic films are vinyl films engineered for short-term use. 3M changeable graphics are flexible, durable and conformable. The expected performance life of these films is up to two years; however, they are often kept for shorter periods of time.<\/p>\n
Easy removal with films such as 3M\u2122 Transit Wrap Film IJ46-20<\/a> enables you to maximize versatility. When compared to long-term films, changeable films don\u2019t sacrifice quality, meaning you can still expect 3M\u2019s high standards for performance.<\/p>\nFor more information on 3M films and film selection, visit the <\/em>Fleet Graphics Guide<\/em><\/a>. <\/em><\/p>\n\nHow to use Changeable Graphic Films<\/strong><\/h4>\nChangeable films are a great option for fleets looking to quickly apply and remove graphics. Many fleets use changeable graphics for:<\/p>\n
\n- Short-term promotional campaigns <\/strong>such as seasonal campaigns, new product introductions, holiday promotions, or one-off company initiatives such as driver recruitment campaigns.<\/li>\n
- Temporary branding on equipment rentals<\/strong> to easily brand and remove graphics before returning the equipment.<\/li>\n
- Hybrid use<\/strong> \u2013 changeable graphics can be added to permanent graphics either as decals or in specific locations, such as rear doors. This allows you to keep your base graphics intact while highlighting a promotion.<\/li>\n
- Additional revenue stream<\/strong> \u2013 changeable films can be used to create a revenue stream by selling vehicle space to brands and advertisers who are looking to connect with customers through out-of-home advertising.<\/li>\n<\/ul>\n
Changeable Graphics in Action: McLane\u2019s Fleet Advertising Program<\/strong><\/h4>\nMcLane is one of the largest supply chain leaders in the United States. McLane\u2019s fleet delivers more than 50,000 consumer products to nearly 110,000 locations \u2013 making their fleet one of the most visible in the nation.<\/p>\n
Recognizing an opportunity to monetize their vehicle space, McLane implemented a co-op program that gives brands access to their fleet of 5,000+ trucks and the millions of potential customers they pass every day.<\/p>\n
\u201cWith the ability to distribute across the nation and target specific regions of the country, it\u2019s easy for us to be wherever our customers need us to be,\u201d said Corey Preuninger, Manager of Special Operations. \u201cWe can help these businesses by allowing them to utilize fleet graphics as an effective way to advertise their brand.\u201d<\/p>\n
In order to fuel this piece of their business, changeable graphics are critical. The easy removal process of changeable films works well with McLane\u2019s operations and ensures they\u2019re able to provide services to more advertisers.<\/p>\n
When considering changeable solutions, 3M graphic films were selected for the following reasons:<\/p>\n
\n- Removability <\/em>\u2013 When marketing campaigns are completed, McLane\u2019s team needs to remove the graphics quickly to get the trailers back on the road. Using 3M\u2019s film enables them to quickly turn trucks over for new graphic applications.<\/li>\n
- Conformability <\/em>\u2013 McLane\u2019s fleet is refrigerated, meaning there are side doors to consider. Ultra-removable films such as 3M\u2122 Print Wrap Film IJ180mC-10UR<\/a> offer conformability that enables a seamless appearance and clean aesthetic. The doors can be easily wrapped to utilize the entire side of a trailer for branding and messaging.<\/li>\n
- Safet<\/em>y \u2013 Trailers often back into tight spaces, so when considering changeable solutions, McLane wants to avoid any potential hazards from rips and tears, making 3M films their preferred solution.<\/li>\n
- Quality <\/em>\u2013 Most importantly, McLane wants a reliable solution with guaranteed performance. They also value the support that 3M provides during projects.<\/li>\n<\/ul>\n
\u201cNot only is 3M a leader in the industry, they have been a good partner to us,\u201d said Preuninger. \u201cWe never have to worry about product performance when it has their name on it.\u201d<\/p>\n
When working with brands, McLane asks advertisers to provide the designs for their graphics, determine the length of their campaign and select the geographical area to target. McLane then uses this information to determine the number of trailers and size of trailers needed for the job. Once trailers are identified, the graphics installation is scheduled, and the trucks are on the road delivering impressions in no time. Brands find fleet co-op advertising an efficient channel as it only costs about $3,000-$5,000 to wrap an entire 50-foot trailer along with a nominal advertising fee. This leads to an efficient CPM (cost-per-thousand-impressions) when compared to other out of home media.<\/p>\n
\u201cCompared to billboards, fleet graphics are not static \u2013 they move around, and people don\u2019t get used to seeing them every day in the same spot on their commute,\u201d said Preuninger. In comparison to digital advertising, Preuninger noted, \u201cYou can skip an ad online, but you can\u2019t skip over a huge trailer.\u201d Preuninger also highlighted that their fleet delivers to several convenience stores and retailers, so the trucks are able to provide advertising at point of purchase.<\/p>\n
Flexible Fleet Solutions with Changeable Graphics from 3M<\/strong><\/h4>\nThe flexibility that comes with ultra-removable films makes changeable graphics an appealing option for fleet managers and marketers alike. To meet your short-term branding needs, consider adding changeable films to your fleet branding.<\/p>\n
To get started with a graphics project or learn more about 3M fleet solutions, visit 3m.com\/fleet<\/a>.<\/strong><\/p>\nby 3M Commercial Solutions Divisions<\/p>\n
Source: https:\/\/www.truckinginfo.com<\/a><\/p>\nFLEET MANAGEMENT AUDIT<\/h3>\n
Fleet management is the use of a set of vehicles in order to provide services to a third-party, or to perform a task for our organization, in the most efficient and productive manner with a determined level of service and cost.<\/p>\n
Fleet management activities are shown in the following graph 1:<\/p>\n
![\"fleet](\"http:\/\/en.advancedfleetmanagementconsulting.com\/wp-content\/uploads\/2016\/06\/grafico-AFMC-en.jpg\" "\\"fleet")
<\/p>\n
Graph 1: fleet management activities<\/p>\n
The proposal audit analyses and assesses all fleet management activities shown in the graph 1, and its main goals are:<\/p>\n
\n- Know the overall status of the fleet management activities<\/li>\n
- Provide the analysis, the assessment, the advice, the suggestions and the actions to take in order to cut costs and increase the efficiency and efficacy of the fleet management\u00a0 activities<\/li>\n<\/ul>\n
With the information obtained, we\u2019ll elaborate a report that holds the overall status of the fleet management as well as the suggestions, recommendations and the measures to take in order to cut costs and optimize the fleet management activities.<\/p>\n
CLICK ON THE FOLLOWING LINK TO DOWNLOAD THE PROPOSED FLEET MANAGEMENT AUDIT:<\/p>\n
Fleet Management Audit AFMC<\/span><\/a><\/h2>\nContact:<\/p>\n
Jos\u00e9 Miguel Fern\u00e1ndez G\u00f3mez<\/p>\n
34 678254874<\/p>\n
info@advancedfleetmanagementconsulting.com<\/p>\n
For more information on 3M films and film selection, visit the <\/em>Fleet Graphics Guide<\/em><\/a>. <\/em><\/p>\n Changeable films are a great option for fleets looking to quickly apply and remove graphics. Many fleets use changeable graphics for:<\/p>\n McLane is one of the largest supply chain leaders in the United States. McLane\u2019s fleet delivers more than 50,000 consumer products to nearly 110,000 locations \u2013 making their fleet one of the most visible in the nation.<\/p>\n Recognizing an opportunity to monetize their vehicle space, McLane implemented a co-op program that gives brands access to their fleet of 5,000+ trucks and the millions of potential customers they pass every day.<\/p>\n \u201cWith the ability to distribute across the nation and target specific regions of the country, it\u2019s easy for us to be wherever our customers need us to be,\u201d said Corey Preuninger, Manager of Special Operations. \u201cWe can help these businesses by allowing them to utilize fleet graphics as an effective way to advertise their brand.\u201d<\/p>\n In order to fuel this piece of their business, changeable graphics are critical. The easy removal process of changeable films works well with McLane\u2019s operations and ensures they\u2019re able to provide services to more advertisers.<\/p>\n When considering changeable solutions, 3M graphic films were selected for the following reasons:<\/p>\n \u201cNot only is 3M a leader in the industry, they have been a good partner to us,\u201d said Preuninger. \u201cWe never have to worry about product performance when it has their name on it.\u201d<\/p>\n When working with brands, McLane asks advertisers to provide the designs for their graphics, determine the length of their campaign and select the geographical area to target. McLane then uses this information to determine the number of trailers and size of trailers needed for the job. Once trailers are identified, the graphics installation is scheduled, and the trucks are on the road delivering impressions in no time. Brands find fleet co-op advertising an efficient channel as it only costs about $3,000-$5,000 to wrap an entire 50-foot trailer along with a nominal advertising fee. This leads to an efficient CPM (cost-per-thousand-impressions) when compared to other out of home media.<\/p>\n \u201cCompared to billboards, fleet graphics are not static \u2013 they move around, and people don\u2019t get used to seeing them every day in the same spot on their commute,\u201d said Preuninger. In comparison to digital advertising, Preuninger noted, \u201cYou can skip an ad online, but you can\u2019t skip over a huge trailer.\u201d Preuninger also highlighted that their fleet delivers to several convenience stores and retailers, so the trucks are able to provide advertising at point of purchase.<\/p>\n The flexibility that comes with ultra-removable films makes changeable graphics an appealing option for fleet managers and marketers alike. To meet your short-term branding needs, consider adding changeable films to your fleet branding.<\/p>\n To get started with a graphics project or learn more about 3M fleet solutions, visit 3m.com\/fleet<\/a>.<\/strong><\/p>\n by 3M Commercial Solutions Divisions<\/p>\n Source: https:\/\/www.truckinginfo.com<\/a><\/p>\n Fleet management is the use of a set of vehicles in order to provide services to a third-party, or to perform a task for our organization, in the most efficient and productive manner with a determined level of service and cost.<\/p>\n Fleet management activities are shown in the following graph 1:<\/p>\n Graph 1: fleet management activities<\/p>\n The proposal audit analyses and assesses all fleet management activities shown in the graph 1, and its main goals are:<\/p>\n With the information obtained, we\u2019ll elaborate a report that holds the overall status of the fleet management as well as the suggestions, recommendations and the measures to take in order to cut costs and optimize the fleet management activities.<\/p>\n CLICK ON THE FOLLOWING LINK TO DOWNLOAD THE PROPOSED FLEET MANAGEMENT AUDIT:<\/p>\n Contact:<\/p>\n Jos\u00e9 Miguel Fern\u00e1ndez G\u00f3mez<\/p>\n 34 678254874<\/p>\n info@advancedfleetmanagementconsulting.com<\/p>\n\nHow to use Changeable Graphic Films<\/strong><\/h4>\n
\n
Changeable Graphics in Action: McLane\u2019s Fleet Advertising Program<\/strong><\/h4>\n
\n
Flexible Fleet Solutions with Changeable Graphics from 3M<\/strong><\/h4>\n
FLEET MANAGEMENT AUDIT<\/h3>\n
<\/p>\n\n
Fleet Management Audit AFMC<\/span><\/a><\/h2>\n
![\"JMF\"](\"http:\/\/en.advancedfleetmanagementconsulting.com\/wp-content\/uploads\/2017\/04\/JMF-150x150.jpg\")
I\u00b4m\u00a0a Fleet Management expert, and the manager of\u00a0