<\/p>\n
Performance Food Group (PFG) has a goal: zero collisions and zero injuries. The goal is engrained in the company\u2019s culture. It\u2019s discussed in quarterly safety meetings and raised in conversations with drivers daily.<\/p>\n
\u201cIt\u2019s top of mind with our drivers,\u201d PFG Safety Manager Bill Hertzog, CSP said. \u201cOur team members support prevention and strive for zero collisions and zero injuries. It shows in their behavior and in our DriveCam program and ActiveVision service results.\u201d<\/p>\n
PFG has used the Lytx DriveCam program to drive accountability at PFG, and it\u2019s paid off. In fact, since signing with Lytx, PFG projects a cost per claim decrease of more than 40 percent. The company also has seen positive results from Lytx ActiveVision service pilots.<\/p>\n
\u201cNinety-nine percent of the data we get from the DriveCam program and ActiveVision service are leading metrics,\u201d Hertzog said. \u201cThat means it helps us improve driving behavior before a collision occurs, which is really powerful.\u201d<\/p>\n
PFG uses video clips to improve driver accountability and help them become safety stars, and its approach seems to be working.<\/p>\n
\u201cThe bottom line is, drivers want to succeed at their jobs,\u201d Hertzog said. \u201cThey strive for strong safety records, and they clearly want to perform well. At PFG, when we have conversations with drivers who have demonstrated unsafe behavior, we find that the vast majority of them want to learn and grow from the experience.\u201d<\/p>\n
When drivers do demonstrate unsafe behavior, using video clips removes any bias from the conversation, making it 100 percent objective, Hertzog said.<\/p>\n
\u201cVideo gives you very specific information that you can review with the driver,\u201d Hertzog said. \u201cFor example, we have a cell phone policy. When cell phone events occur, it\u2019s not up for debate. Our policy is clear, and the video is clear. But watching the video with the driver also presents a unique opportunity for us to talk with the driver about why an event happened, to hear their point of view, and help them be safer.\u201d<\/p>\n
Rewarding your best drivers is a great way to keep them engaged, and PFG\u2019s Temple, Texas, location has a new rewards program in the works. It will track how many coachable events each driver has based on the number of miles they\u2019ve driven. Drivers who have the fewest coachable events triggered through the DriveCam program will receive a reward for safe driving.<\/p>\n
\u201cThrough this program, we hope to bring positive recognition to good drivers,\u201d Hertzog said. To encourage safe driving, the company also offers a quarterly bonus for drivers who demonstrate safe driving habits.<\/p>\n
More than anything, drivers are accountable to themselves for safe driving \u2013 and arriving home safely. They\u2019re pros, and the DriveCam program gives them the opportunity to become even better drivers. That\u2019s a big benefit for them, Hertzog said. Most PFG drivers are receptive to feedback because it keeps them sharper at their game, he said.<\/p>\n
By reviewing data related to driving events with drivers, year-over-year PFG has experienced a 12 percent decrease in near collisions and a 24 percent increase in seat belt use, Lytx data show. \u201cDrivers may not even realize the unsafe behaviors they\u2019re exhibiting, so the process of giving feedback to a driver before a collision occurs helps a lot,\u201d Hertzog said. \u201cThrough data, we\u2019re preventing more serious incidents in the long run. And at the end of the day, that\u2019s what we\u2019re all working toward.\u201d<\/p>\n
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