{"id":14030,"date":"2022-07-17T10:11:10","date_gmt":"2022-07-17T08:11:10","guid":{"rendered":"https:\/\/advancedfleetmanagementconsulting.com\/eng\/?p=14030"},"modified":"2022-07-17T10:11:10","modified_gmt":"2022-07-17T08:11:10","slug":"electrification-32","status":"publish","type":"post","link":"https:\/\/advancedfleetmanagementconsulting.com\/eng\/2022\/07\/17\/electrification-32\/","title":{"rendered":"Creating a culture of electrification"},"content":{"rendered":"<p style=\"text-align: justify;\">If trucking is to electrify, it must look beyond hardware. The industry must engage with stakeholders, utility companies, and trucking personnel to normalize conversation and education about electrification.<\/p>\n<div>\n<p style=\"text-align: justify;\">I wish I had come up with the term \u201cthe culture of electrification,\u201d but alas, I did not. Rather, I heard it when I was interviewing Jose \u201cPepe\u201d Gutierrez, who is leading NACFE\u2019s efforts in Mexico, for my podcast, <a href=\"https:\/\/nacfe.org\/podcast\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-feathr-click-track=\"true\">Freight Efficiency With Mike Roeth &amp; Friends<\/a>.<\/p>\n<p style=\"text-align: justify;\">I really like the idea of a culture of electrification because it is all-encompassing. If the trucking industry is going to successfully transition to battery-electric vehicles, we need to look well beyond just the vehicles themselves. We need to begin fostering relationships with utility companies so that we can be sure our sites are set up to handle EV charging now and into the future as we <a href=\"https:\/\/www.fleetowner.com\/perspectives\/ideaxchange\/article\/21244279\/working-together-to-find-electric-vehicle-ev-answers\" target=\"_blank\" rel=\"noopener noreferrer\" data-feathr-click-track=\"true\">scale the technology<\/a> across more duty cycles.<\/p>\n<p style=\"text-align: justify;\">We also need to engage a host of stakeholders sooner rather than later so we can build out a charging infrastructure in an orderly, managed fashion. While most EVs initially will be used in return-to-base operations, we need to start now to ensure charging will be available as we extend the range of battery-electric trucks so that drivers will have confidence they can recharge when they\u2019re away from their home base.\u00a0We need to continue work on finalizing charging standards and agree on how electric use gets measured.<\/p>\n<p style=\"text-align: justify;\">We need to begin working with technical schools on curriculum so that technicians will have the skills needed to safely work on EVs once they see widespread adoption. And we need to develop training modules for our existing technicians, so they are ready when a BEV rolls into the shop. They need to know how to repair them efficiently but also safely. And we need to set best practices for maintenance and repair.<\/p>\n<p style=\"text-align: justify;\">Truck makers and fleets need to work together to ensure that some of the fuel-saving technologies that have proven successful on diesel-powered vehicles are designed properly for EVs and regularly spec\u2019d by fleets. And while the drivers we have spoken with say they love driving EVs, driving an EV is different than driving a diesel truck, so we need to develop driver training around regenerative braking.<\/p>\n<p style=\"text-align: justify;\">I am sure there are other things that need to be dealt with in our culture of electrification because a culture of electrification covers many things.<\/p>\n<p style=\"text-align: justify;\">I think the phrase is a perfect description of what we all need to develop as we work to move to trucking\u2019s electric future.<\/p>\n<p style=\"text-align: justify;\">I only wish I had thought of the phrase myself. Thanks again, Pepe.<\/p>\n<hr \/>\n<p style=\"text-align: justify;\">\u00a0<i>Michael Roeth has worked in the commercial vehicle industry for nearly 30 years, most recently as executive director of the\u00a0<a href=\"https:\/\/nacfe.org\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-feathr-click-track=\"true\">North American Council for Freight Efficiency<\/a>. He serves on the second National Academy of Sciences Committee on Technologies and Approaches for Reducing the Fuel Consumption of Medium and Heavy-Duty Vehicles and has held various positions in engineering, quality, sales, and plant management with Navistar and Behr\/Cummins.<\/i><\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<p>By <span data-v-302593de=\"\"><a href=\"https:\/\/www.fleetowner.com\/21704577\" data-v-302593de=\"\" data-feathr-click-track=\"true\">Michael Roeth<\/a><\/span><\/p>\n<p>Source <a href=\"https:\/\/www.fleetowner.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.fleetowner.com\/<\/a><\/p>\n<div class=\"w-post-elm post_content\">\n<h1 style=\"text-align: center;\"><a href=\"https:\/\/advancedfleetmanagementconsulting.com\/eng\/who-we-are\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>KNOW WHO WE ARE<\/strong><\/a><\/h1>\n<p><a href=\"https:\/\/advancedfleetmanagementconsulting.com\/eng\/who-we-are\/\"><img loading=\"lazy\" class=\"aligncenter wp-image-11695\" src=\"https:\/\/advancedfleetmanagementconsulting.com\/eng\/wp-content\/uploads\/sites\/3\/2021\/07\/AFMC4000-300x150.jpg\" sizes=\"(max-width: 430px) 100vw, 430px\" srcset=\"https:\/\/advancedfleetmanagementconsulting.com\/eng\/wp-content\/uploads\/sites\/3\/2021\/07\/AFMC4000-300x150.jpg 300w, https:\/\/advancedfleetmanagementconsulting.com\/eng\/wp-content\/uploads\/sites\/3\/2021\/07\/AFMC4000-1024x512.jpg 1024w, https:\/\/advancedfleetmanagementconsulting.com\/eng\/wp-content\/uploads\/sites\/3\/2021\/07\/AFMC4000-1536x768.jpg 1536w, https:\/\/advancedfleetmanagementconsulting.com\/eng\/wp-content\/uploads\/sites\/3\/2021\/07\/AFMC4000-2048x1024.jpg 2048w\" alt=\"\" width=\"430\" height=\"215\" \/><\/a><\/p>\n<h1 style=\"text-align: center;\"><strong>KNOW THE FLEET MANAGEMENT YOUTUBE CHANNEL<\/strong><\/h1>\n<p>&nbsp;<\/p>\n<\/div>\n<p><a href=\"https:\/\/www.youtube.com\/channel\/UCOPw2rdwSEA0iIapSs0fHJw\"><img loading=\"lazy\" class=\"alignnone wp-image-13320 size-full aligncenter\" src=\"https:\/\/advancedfleetmanagementconsulting.com\/eng\/wp-content\/uploads\/sites\/3\/2022\/03\/AFMT4000-scaled.jpg\" sizes=\"(max-width: 2560px) 100vw, 2560px\" srcset=\"https:\/\/advancedfleetmanagementconsulting.com\/eng\/wp-content\/uploads\/sites\/3\/2022\/03\/AFMT4000-scaled.jpg 2560w, https:\/\/advancedfleetmanagementconsulting.com\/eng\/wp-content\/uploads\/sites\/3\/2022\/03\/AFMT4000-300x150.jpg 300w, https:\/\/advancedfleetmanagementconsulting.com\/eng\/wp-content\/uploads\/sites\/3\/2022\/03\/AFMT4000-1024x512.jpg 1024w, https:\/\/advancedfleetmanagementconsulting.com\/eng\/wp-content\/uploads\/sites\/3\/2022\/03\/AFMT4000-1536x768.jpg 1536w, https:\/\/advancedfleetmanagementconsulting.com\/eng\/wp-content\/uploads\/sites\/3\/2022\/03\/AFMT4000-2048x1024.jpg 2048w\" alt=\"\" width=\"2560\" height=\"1280\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If trucking is to electrify, it must look beyond hardware. The industry must engage with stakeholders, utility companies, and trucking personnel to normalize conversation and education about electrification. I wish I had come up with the term \u201cthe culture of electrification,\u201d but alas, I did not. Rather, I heard it when I was interviewing Jose&#8230;<\/p>\n","protected":false},"author":3,"featured_media":14031,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[18],"tags":[217],"_links":{"self":[{"href":"https:\/\/advancedfleetmanagementconsulting.com\/eng\/wp-json\/wp\/v2\/posts\/14030"}],"collection":[{"href":"https:\/\/advancedfleetmanagementconsulting.com\/eng\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/advancedfleetmanagementconsulting.com\/eng\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/advancedfleetmanagementconsulting.com\/eng\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/advancedfleetmanagementconsulting.com\/eng\/wp-json\/wp\/v2\/comments?post=14030"}],"version-history":[{"count":1,"href":"https:\/\/advancedfleetmanagementconsulting.com\/eng\/wp-json\/wp\/v2\/posts\/14030\/revisions"}],"predecessor-version":[{"id":14032,"href":"https:\/\/advancedfleetmanagementconsulting.com\/eng\/wp-json\/wp\/v2\/posts\/14030\/revisions\/14032"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advancedfleetmanagementconsulting.com\/eng\/wp-json\/wp\/v2\/media\/14031"}],"wp:attachment":[{"href":"https:\/\/advancedfleetmanagementconsulting.com\/eng\/wp-json\/wp\/v2\/media?parent=14030"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advancedfleetmanagementconsulting.com\/eng\/wp-json\/wp\/v2\/categories?post=14030"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advancedfleetmanagementconsulting.com\/eng\/wp-json\/wp\/v2\/tags?post=14030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}