{"id":12103,"date":"2021-08-16T16:42:52","date_gmt":"2021-08-16T14:42:52","guid":{"rendered":"https:\/\/advancedfleetmanagementconsulting.com\/eng\/?p=12103"},"modified":"2021-08-16T16:42:52","modified_gmt":"2021-08-16T14:42:52","slug":"trucking-6","status":"publish","type":"post","link":"https:\/\/advancedfleetmanagementconsulting.com\/eng\/2021\/08\/16\/trucking-6\/","title":{"rendered":"Is Collaboration the Answer to Trucking&#8217;s Advancement?"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"color: #0000ff;\"><i>File Photo: TuSimple<\/i><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #0000ff;\"><b>TuSimple&#8217;s International LT Series autonomous trucks will be equipped with TuSimple&#8217;s advanced autonomous driving system and manufactured by Navistar beginning in 2024.<\/b><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #0000ff;\">My teenage daughter recently did an \u201cescape room\u201d with two friends on vacation. The Psycho-themed experience was one of the more difficult ones offered, and the three nearly solved the puzzle before time ran out. But not quite.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #0000ff;\">If you\u2019re not familiar with an escape room, this is a game in which a team of players discover clues, solve puzzles, and accomplish tasks in one or more rooms in order to reach a particular goal \u2013 typically to \u201cescape,\u201d or \u201cbreak out\u201d of, the room. They require teamwork and creative thinking. In fact, a few years ago I arranged for our editorial team to do one as a fun team-building exercise.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #0000ff;\">My daughter and her friends were congratulated by the game operators on getting so close with so few people. With fewer people, there are fewer perspectives and ideas to help with the puzzle-solving.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #0000ff;\">The same concept holds true in many areas of business. Which is why I think it\u2019s interesting that after years, decades even, of reporting on a trend toward more and more vertical integration at truck makers, we\u2019re now seeing the push to zero-emissions and autonomous vehicles turning that on its head.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #0000ff;\">The number of news releases we get announcing various collaborations and joint ventures is astounding. Just some examples:<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #0000ff;\">Component suppliers such as Eaton, Dana, and Meritor have all been heavily involved in the development of battery-electric drivetrains, with e-axles, e-carriers, power converters, cooling plates, power control systems, and more. They have been working closely with truck makers in developing battery-electric truck models.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #0000ff;\">Start-up Nikola has teamed up with the maker of Iveco trucks in Europe to create battery-electric and hydrogen-electric models for both markets. Navistar is partnering with General Motors and hydrogen fuel-provider OneH2 to create a hydrogen fuel-cell regional Class 8 truck. Kenworth is working with Toyota and Shell, piloting hydrogen-powered trucks in southern California.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #0000ff;\">Yes, big oil companies are part of this, too. Shell is also working with Daimler Truck to develop a hydrogen fueling lane in Europe. Chevron and Cummins recently announced a deal to collaborate on hydrogen advancement. Chevron\u2019s also working with Toyota on \u201cbuilding a global hydrogen economy.\u201d<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #0000ff;\">In Europe, where government regulations are accelerating development, truck makers are cooperating with the competition. They say it\u2019s the only way the industry will be able to meet the EU\u2019s ambitious emissions goals.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #0000ff;\">Late last year, Daimler Truck, Iveco, Volvo, Shell, and OMV (an energy solutions company) committed to work together to help create the conditions for the mass-market roll-out of hydrogen trucks in Europe with a collaboration called H2Accelerate. Daimler and Volvo a few months later created a joint venture, cellcentric, to work on hydrogen fuel cell technology. Last month, Daimler, Volvo, and Traton announced they\u2019re going to work together to develop a public charging network for battery-electric heavy-duty trucks by 2026.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #0000ff;\">Similar collaboration is happening in autonomous technology development, where we\u2019ve seen a number of AI-driven companies pair up with truck makers. Daimler is working with both Waymo and Torc Robotics. Aurora (which bought Uber\u2019s self-driving vehicles business) is working with both Volvo and Paccar. Traton and Navistar have agreements with TuSimple. Plus and Cummins are teaming up to develop an autonomous truck with a natural-gas powertrain. Bridgestone invested in Kodiak. ZF is partnering with TuSimple.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #0000ff;\">You get the idea!<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #0000ff;\">What\u2019s happening? We\u2019ve entered uncharted territories with these new technologies. Even the biggest global truck makers and their huge staffs of talented engineers can benefit from different ideas. Ideas coming from companies that don\u2019t have the blinders of the truck OE viewpoint, or that come out of a different corporate culture than their own. At the same time, some of these startups need the knowledge of how trucking works provided by traditional truck and component makers.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #0000ff;\">It\u2019s this collaboration that\u2019s helping the industry \u201cbreak out\u201d of conventional wisdom into an exciting future.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #0000ff;\"><em>This editorial commentary first appeared in the August 2021 issue of Heavy Duty Trucking.<\/em><\/span><\/p>\n<p style=\"text-align: justify;\">\n<p>by <a href=\"https:\/\/www.truckinginfo.com\/authors\/3278\/deborah-lockridge\">Deborah Lockridge<\/a><\/p>\n<p><span class=\"posted-by\">Source: <a href=\"https:\/\/www.truckinginfo.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.truckinginfo.com\/<\/a><\/span><\/p>\n<div class=\"g-cols wpb_row type_default valign_top vc_inner vc_custom_1585038969469\">\n<div class=\"vc_col-sm-12 wpb_column vc_column_container\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\n<div class=\"w-post-elm post_content\">\n<div class=\"g-cols wpb_row type_default valign_top vc_inner vc_custom_1585038969469\">\n<div class=\"vc_col-sm-12 wpb_column vc_column_container\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\n<div class=\"w-post-elm post_content\">\n<div class=\"g-cols wpb_row type_default valign_top vc_inner vc_custom_1585038969469\">\n<div class=\"vc_col-sm-12 wpb_column vc_column_container\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\n<div class=\"w-post-elm post_content\">\n<div class=\"g-cols wpb_row type_default valign_top vc_inner vc_custom_1585038969469\">\n<div class=\"vc_col-sm-12 wpb_column vc_column_container\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\n<div class=\"w-post-elm post_content\">\n<div class=\"g-cols wpb_row type_default valign_top vc_inner vc_custom_1585038969469\">\n<div class=\"vc_col-sm-12 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class=\"vc_col-sm-12 wpb_column vc_column_container\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\n<div class=\"w-post-elm post_content\">\n<div class=\"g-cols wpb_row type_default valign_top vc_inner vc_custom_1585038969469\">\n<div class=\"vc_col-sm-12 wpb_column vc_column_container\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\n<div class=\"w-post-elm post_content\">\n<h1 style=\"text-align: center;\"><a href=\"https:\/\/advancedfleetmanagementconsulting.com\/eng\/who-we-are\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>KNOW WHO WE ARE<\/strong><\/a><\/h1>\n<p><a href=\"https:\/\/advancedfleetmanagementconsulting.com\/eng\/who-we-are\/\"><img loading=\"lazy\" class=\"aligncenter wp-image-11695\" src=\"https:\/\/advancedfleetmanagementconsulting.com\/eng\/wp-content\/uploads\/sites\/3\/2021\/07\/AFMC4000-300x150.jpg\" sizes=\"(max-width: 430px) 100vw, 430px\" srcset=\"https:\/\/advancedfleetmanagementconsulting.com\/eng\/wp-content\/uploads\/sites\/3\/2021\/07\/AFMC4000-300x150.jpg 300w, https:\/\/advancedfleetmanagementconsulting.com\/eng\/wp-content\/uploads\/sites\/3\/2021\/07\/AFMC4000-1024x512.jpg 1024w, https:\/\/advancedfleetmanagementconsulting.com\/eng\/wp-content\/uploads\/sites\/3\/2021\/07\/AFMC4000-1536x768.jpg 1536w, https:\/\/advancedfleetmanagementconsulting.com\/eng\/wp-content\/uploads\/sites\/3\/2021\/07\/AFMC4000-2048x1024.jpg 2048w\" alt=\"\" width=\"430\" height=\"215\" \/><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>File Photo: TuSimple TuSimple&#8217;s International LT Series autonomous trucks will be equipped with TuSimple&#8217;s advanced autonomous driving system and manufactured by Navistar beginning in 2024. My teenage daughter recently did an \u201cescape room\u201d with two friends on vacation. The Psycho-themed experience was one of the more difficult ones offered, and the three nearly solved the&#8230;<\/p>\n","protected":false},"author":3,"featured_media":12104,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[18],"tags":[325],"_links":{"self":[{"href":"https:\/\/advancedfleetmanagementconsulting.com\/eng\/wp-json\/wp\/v2\/posts\/12103"}],"collection":[{"href":"https:\/\/advancedfleetmanagementconsulting.com\/eng\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/advancedfleetmanagementconsulting.com\/eng\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/advancedfleetmanagementconsulting.com\/eng\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/advancedfleetmanagementconsulting.com\/eng\/wp-json\/wp\/v2\/comments?post=12103"}],"version-history":[{"count":1,"href":"https:\/\/advancedfleetmanagementconsulting.com\/eng\/wp-json\/wp\/v2\/posts\/12103\/revisions"}],"predecessor-version":[{"id":12105,"href":"https:\/\/advancedfleetmanagementconsulting.com\/eng\/wp-json\/wp\/v2\/posts\/12103\/revisions\/12105"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advancedfleetmanagementconsulting.com\/eng\/wp-json\/wp\/v2\/media\/12104"}],"wp:attachment":[{"href":"https:\/\/advancedfleetmanagementconsulting.com\/eng\/wp-json\/wp\/v2\/media?parent=12103"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advancedfleetmanagementconsulting.com\/eng\/wp-json\/wp\/v2\/categories?post=12103"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advancedfleetmanagementconsulting.com\/eng\/wp-json\/wp\/v2\/tags?post=12103"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}