{"id":10983,"date":"2021-05-04T16:49:29","date_gmt":"2021-05-04T14:49:29","guid":{"rendered":"https:\/\/advancedfleetmanagementconsulting.com\/eng\/?p=10983"},"modified":"2021-05-04T16:49:58","modified_gmt":"2021-05-04T14:49:58","slug":"data-6","status":"publish","type":"post","link":"https:\/\/advancedfleetmanagementconsulting.com\/eng\/2021\/05\/04\/data-6\/","title":{"rendered":"The Data Gap: How technology can improve driver training"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"color: #0000ff;\">In the past few years, the march of technology has entered the trucking industry, with a sudden influx of vendors offering products powered by big data and machine learning. Here&#8217;s how data and technology can tackle driver training moving forward.<\/span><\/p>\n<p style=\"text-align: justify;\"><span lang=\"EN-CACalibri\" style=\"color: #0000ff;\">We live in a world defined by data. Everywhere you look, you see stories about how AI, machine learning, algorithms, and real-time analytics are used.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #0000ff;\"><span lang=\"EN-CACalibri\">That\u2019s been a growing trend since the infamous story of\u00a0<\/span><span lang=\"EN-CACalibri\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.forbes.com\/sites\/kashmirhill\/2012\/02\/16\/how-target-figured-out-a-teen-girl-was-pregnant-before-her-father-did\/\" target=\"_blank\" rel=\"noopener noreferrer\">Target\u2019s algorithm determining which of its customers were pregnant\u00a0<\/a><\/span><span lang=\"EN-CACalibri\">back in 2012.<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span lang=\"EN-CACalibri\" style=\"color: #0000ff;\">In the past few years, the march of technology has entered the trucking industry, with a sudden influx of vendors offering products powered by big data and machine learning. ECMs, ELDs, trailer sensors, and a variety of other internet-of-things devices collect a lot of data, and the prevalence of good mobile service makes it easy for that data to be saved to the \u2018Cloud.\u2019<\/span><\/p>\n<p style=\"text-align: justify;\"><span lang=\"EN-CACalibri\" style=\"color: #0000ff;\">As a result, there\u2019s a lot of information being compiled, and a variety of ways to parse, analyze, and act on the insights being revealed by that data. In the battle to improve safety and operating efficiency, the trucking industry has increasingly powerful weapons.<\/span><\/p>\n<p style=\"text-align: justify;\"><span lang=\"EN-CACalibri\" style=\"color: #0000ff;\">That is, except for one area of business \u2013 driver training. Instead, most fleets are continuing to use the same tools as they did 20 years (or longer) ago to track training information.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #0000ff;\"><span lang=\"EN-CACalibri\">As someone who spends a lot of time talking to trucking companies, and exploring their different programs through\u00a0<\/span><span lang=\"EN-CACalibri\"><a style=\"color: #0000ff;\" href=\"http:\/\/www.bestfleetstodrivefor.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Best Fleets to Drive For<\/a><\/span><span lang=\"EN-CACalibri\">, it always surprises me when I see that contrast. Fleets may have all the latest tech on their trucks and many modern systems to assist with safety, but in this one area very few have changed their processes in the past decades.<\/span><\/span><\/p>\n<h3 style=\"text-align: justify;\"><span lang=\"EN-CACalibri\" style=\"color: #0000ff;\">Driver training today<\/span><\/h3>\n<p style=\"text-align: justify;\"><span lang=\"EN-CACalibri\" style=\"color: #0000ff;\">Today\u2019s driver training departments regularly use a range of different tools to deliver content (classroom, online, simulators) but the tracking of that activity still routinely relies on paper. For example:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span lang=\"EN-CACalibri\" style=\"color: #0000ff;\">Drivers attend a training session or safety meeting with a sign-in sheet to prove they were there<\/span><\/li>\n<li><span lang=\"EN-CACalibri\" style=\"color: #0000ff;\">In-cab trainers using a paper checklist to itemize the skills demonstrated during the road test<\/span><\/li>\n<li><span lang=\"EN-CACalibri\" style=\"color: #0000ff;\">Drivers sign acknowledgements to confirm they completed assigned activities<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span lang=\"EN-CACalibri\" style=\"color: #0000ff;\">All of these are then commonly stored in a \u201cdriver file\u201d in a physical filing cabinet somewhere in the terminal.<\/span><\/p>\n<p style=\"text-align: justify;\"><span lang=\"EN-CACalibri\" style=\"color: #0000ff;\">In some cases, I do see attendance at meetings and completion of simulator sessions saved in an Excel file, but that\u2019s uncommon. That said, the file is often kept on one specific PC so it\u2019s not much different from a paper file in a physical cabinet.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span lang=\"EN-CACalibri\" style=\"color: #0000ff;\">This kind of activity tracking has many deficiencies.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span lang=\"EN-CACalibri\" style=\"color: #0000ff;\">Problems with paper<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"color: #0000ff;\"><span lang=\"EN-CACalibri\">The problem with paper is that it&#8217;s fragile, unreliable, and easy to lose. It can\u2019t easily be shared, unless it\u2019s copied or scanned (which is also rare) so you need to have the physical item to get the value out of it. If there are multiple terminals, then paper files could be spread across the country with no easy way to consolidate them.<\/span>\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span lang=\"EN-CACalibri\" style=\"color: #0000ff;\">All of those are well-known weaknesses of paper-based tracking, but there\u2019s another huge gap that really highlights how antiquated this approach is \u2013 it doesn\u2019t support continuous training improvement. <\/span><\/p>\n<p style=\"text-align: justify;\"><span lang=\"EN-CACalibri\" style=\"color: #0000ff;\">With paper files or Excel documents, you can\u2019t look at the driver training program as a whole and see what is working or what needs to improve. You can\u2019t correlate training activities to on-road performance because there\u2019s effectively no actionable data being collected on the training.<\/span><\/p>\n<p style=\"text-align: justify;\"><span lang=\"EN-CACalibri\" style=\"color: #0000ff;\">In other areas of the business, fleets are collecting data to see in fine detail which drivers have the best fuel efficiency, speed management, lane keeping, braking habits, and plenty more. They can combine different data points to create risk profiles for drivers, allowing them to focus trainer efforts where it can be most effective. They can see where all their equipment is at any given time and analyze patterns to improve efficiency.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span lang=\"EN-CACalibri\" style=\"color: #0000ff;\">Against all that, tracking training activity with a stack of papers is bringing a knife to a gunfight.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span lang=\"EN-CACalibri\" style=\"color: #0000ff;\">Digging into training data<\/span><\/h3>\n<p style=\"text-align: justify;\"><span lang=\"EN-CACalibri\" style=\"color: #0000ff;\">There are ways to capture that data in online systems and use it to help improve the driver development program and overall risk profile of the fleet. At CarriersEdge, we\u2019ve been working on adding activity tracking and data analysis tools into our system for a few years now, and some of our partners have added similar features as well. Here are some ways to start using those tools to capture more training data online and make good use of it afterwards.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span lang=\"EN-CACalibri\" style=\"color: #0000ff;\">Standardized testing<\/span><\/h3>\n<p style=\"text-align: justify;\"><span lang=\"EN-CACalibri\" style=\"color: #0000ff;\">For classroom events like orientation or quarterly meetings, have a standardized online test at the end to validate that the learning objectives were met. The test doesn\u2019t have to be long, but it does need to test the material covered during the session. The best ones I\u2019ve seen require people to look up answers in their driver handbooks or reference guides, providing some extra engagement. There are some immediate benefits to doing this:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span lang=\"EN-CACalibri\" style=\"color: #0000ff;\">It shows you the comprehension level from the session and who may need more help<\/span><\/li>\n<li><span lang=\"EN-CACalibri\" style=\"color: #0000ff;\">It lets you measure how well you\u2019re delivering the content (if everyone gets the same questions wrong, maybe the content needs revisiting)<\/span><\/li>\n<li><span lang=\"EN-CACalibri\" style=\"color: #0000ff;\">If you have multiple instructors delivering the content (and all students take the same online test), it makes it easy to see which instructors are most effective in their delivery.<\/span><\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\"><span lang=\"EN-CACalibri\" style=\"color: #0000ff;\">Tracking of classroom and practical activities<\/span><\/h3>\n<p style=\"text-align: justify;\"><span lang=\"EN-CACalibri\" style=\"color: #0000ff;\">Classroom and practical training can be tracked online as well, so students can be tied to events which are then tied to specific instructors. With even basic registration management, you can easily quantify which drivers are most diligent about attending and which aren\u2019t. Much like the standardized tests, you can also track results by instructor to see who\u2019s having the best effect on students.<\/span><\/p>\n<p style=\"text-align: justify;\"><span lang=\"EN-CACalibri\" style=\"color: #0000ff;\">With registration data online, you never need to worry about losing it. Some additional benefits:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span lang=\"EN-CACalibri\" style=\"color: #0000ff;\">It puts all training related activities in one place \u2013 classroom, practical, and online are all part of the same driver profile, removing the need to hunt down files from multiple sources.<\/span><\/li>\n<li><span lang=\"EN-CACalibri\" style=\"color: #0000ff;\">It lets you more easily see what the training program looks like from the driver\u2019s perspective. When data is captured in different systems, it\u2019s hard to get a real picture of what drivers are actually doing. When it\u2019s all in one place, fewer things get missed.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span lang=\"EN-CACalibri\" style=\"color: #0000ff;\">Those are two simple ways to get started, but even just doing those opens up a bunch of opportunities. More data to analyze, more insights into program effectiveness, and more ability to tie that into performance data from other systems for an even clearer picture of what\u2019s happening in the fleet.<\/span><\/p>\n<p style=\"text-align: justify;\"><span lang=\"EN-CACalibri\" style=\"color: #0000ff;\">Other parts of the fleet, and even other safety functions, have benefitted greatly from online systems that track and analyze data continuously. Driver training doesn\u2019t have to be left out of that. It\u2019s time to put away the knife and pull out the pistol.<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p><i>Mark Murrell is co-founder of <a href=\"http:\/\/www.carriersedge.com\" target=\"_blank\" rel=\"noopener noreferrer\">CarriersEdge<\/a>, a leading provider of online driver training for the trucking industry, and co-creator of Best Fleets to Drive For, an annual evaluation of the best workplaces in the North American trucking industry produced in partnership with the Truckload Carriers Association.\u00a0<\/i><\/p>\n<p>By <span class=\"page-attribution__content-name\"><a href=\"https:\/\/www.fleetowner.com\/home\/contact\/21704573\/mark-murrell\">Mark Murrell<\/a><\/span><\/p>\n<p><span class=\"posted-by\">Source: <a href=\"https:\/\/www.fleetowner.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.fleetowner.com\/<\/a><\/span><\/p>\n<h3 style=\"text-align: center;\"><a href=\"https:\/\/advancedfleetmanagementconsulting.com\/eng\/consultancy\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>CUT COTS OF THE FLEET WITH OUR AUDIT PROGRAM<\/strong><\/a><\/h3>\n<p><a href=\"https:\/\/advancedfleetmanagementconsulting.com\/eng\/consultancy\/\"><img loading=\"lazy\" class=\"wp-image-5377 aligncenter\" src=\"https:\/\/advancedfleetmanagementconsulting.com\/eng\/wp-content\/uploads\/sites\/3\/2020\/04\/nueva-ley-auditoria.jpg\" sizes=\"(max-width: 858px) 100vw, 858px\" srcset=\"https:\/\/advancedfleetmanagementconsulting.com\/eng\/wp-content\/uploads\/sites\/3\/2020\/04\/nueva-ley-auditoria.jpg 2000w, https:\/\/advancedfleetmanagementconsulting.com\/eng\/wp-content\/uploads\/sites\/3\/2020\/04\/nueva-ley-auditoria-300x200.jpg 300w, https:\/\/advancedfleetmanagementconsulting.com\/eng\/wp-content\/uploads\/sites\/3\/2020\/04\/nueva-ley-auditoria-1024x682.jpg 1024w\" alt=\"\" width=\"858\" height=\"572\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">The audit is a key tool to know the overall status and provide the analysis, the assessment, the advice, the suggestions and the actions to take in order to cut costs and increase the efficiency and efficacy of the fleet. We propose the following fleet management audit.<\/p>\n<h3 style=\"text-align: center;\"><a href=\"https:\/\/advancedfleetmanagementconsulting.com\/eng\/consultancy\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>FLEET MANAGEMENT AUDIT<\/strong><\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>In the past few years, the march of technology has entered the trucking industry, with a sudden influx of vendors offering products powered by big data and machine learning. Here&#8217;s how data and technology can tackle driver training moving forward. We live in a world defined by data. Everywhere you look, you see stories about&#8230;<\/p>\n","protected":false},"author":3,"featured_media":10984,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[18],"tags":[39],"_links":{"self":[{"href":"https:\/\/advancedfleetmanagementconsulting.com\/eng\/wp-json\/wp\/v2\/posts\/10983"}],"collection":[{"href":"https:\/\/advancedfleetmanagementconsulting.com\/eng\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/advancedfleetmanagementconsulting.com\/eng\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/advancedfleetmanagementconsulting.com\/eng\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/advancedfleetmanagementconsulting.com\/eng\/wp-json\/wp\/v2\/comments?post=10983"}],"version-history":[{"count":2,"href":"https:\/\/advancedfleetmanagementconsulting.com\/eng\/wp-json\/wp\/v2\/posts\/10983\/revisions"}],"predecessor-version":[{"id":10986,"href":"https:\/\/advancedfleetmanagementconsulting.com\/eng\/wp-json\/wp\/v2\/posts\/10983\/revisions\/10986"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advancedfleetmanagementconsulting.com\/eng\/wp-json\/wp\/v2\/media\/10984"}],"wp:attachment":[{"href":"https:\/\/advancedfleetmanagementconsulting.com\/eng\/wp-json\/wp\/v2\/media?parent=10983"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advancedfleetmanagementconsulting.com\/eng\/wp-json\/wp\/v2\/categories?post=10983"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advancedfleetmanagementconsulting.com\/eng\/wp-json\/wp\/v2\/tags?post=10983"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}