{"id":10245,"date":"2021-03-14T18:54:30","date_gmt":"2021-03-14T17:54:30","guid":{"rendered":"https:\/\/advancedfleetmanagementconsulting.com\/eng\/?p=10245"},"modified":"2021-03-14T18:55:02","modified_gmt":"2021-03-14T17:55:02","slug":"truck-drivers-3","status":"publish","type":"post","link":"https:\/\/advancedfleetmanagementconsulting.com\/eng\/2021\/03\/14\/truck-drivers-3\/","title":{"rendered":"Will machines teach the next generation of truck drivers?"},"content":{"rendered":"<p style=\"text-align: justify;\">While the trucking industry continues to enhance efforts to recruit and retain quality drivers, AI and machine learning are offering a more unconventional approach to driver learning and training.<\/p>\n<div id=\"content-body-21157256\" class=\"page-contents__content-body\" style=\"text-align: justify;\">\n<p>Traditional styles of learning and training\u2014think sitting in a classroom with an instructor leading the discussion\u2014have taken a back seat over the past year, opening the doors for more remote learning and training opportunities. While traditional learning and training models will likely stick around, advancements in artificial intelligence (AI) and machine learning are allowing for a more blended approach to truck driver training.<\/p>\n<p>Today, the average driver is 55 years old and male, with many approaching retirement. According to the American Trucking Associations (ATA), over the next decade, the industry will need to <a href=\"https:\/\/www.trucking.org\/sites\/default\/files\/2020-01\/ATAs%20Driver%20Shortage%20Report%202019%20with%20cover.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">hire roughly 1.1 million new drivers<\/a>, or an average of nearly 110,000 per year. Replacing retiring truck drivers will be the largest factor, accounting for 54% of new driver hires, ATA noted. The second largest factor will be industry growth, accounting for 25% of new driver hires.<\/p>\n<p>During a recent press conference, John Kearney, founder and CEO of <a href=\"https:\/\/www.atstrainingsystems.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Advanced Training Systems<\/a> (ATS), described how simulators can help train the next generation of truck drivers. ATS is a simulator technology and engineering firm that designs advanced training systems to improve training for truck drivers.<\/p>\n<div class=\"teads-adCall\"><\/div>\n<p>Younger drivers coming up in the industry are aware of and have shown greater interest in using simulation in their training, Kearney explained. \u201cIf you introduce them to a classroom and a textbook, they probably will leave that company and not continue,\u201d he added. \u201cBut if you introduce them to what we have today in the training field, then they are more likely to want to be a part of that process and grow in this industry.\u201d<\/p>\n<p>Kearney, who has spent more than 30 years in the driver training field, has brought simulation as a training tool to multiple schools throughout the U.S.<\/p>\n<p>\u201cPart of the training with simulators is that you would learn to drive a real truck, but it would be after you learn to drive on a simulator,\u201d Kearney said. \u201cIf you drive in a real truck, you have all sorts of costs for operating that vehicle and you also have the risk of having an accident.\u201d<\/p>\n<h3>Keeping it relevant<\/h3>\n<p>For the past seven years, <a href=\"https:\/\/learnwithluma.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Luma<\/a>, an instructional design and learning company has focused on developing teaching strategies for the trucking and transportation industry. Luma provides tools to help trucking companies leverage their expertise to create content that is most authentic for their drivers, explained Gina Anderson, Luma co-founder and CEO.<\/p>\n<p>\u201cAs we all know in the trucking industry, recruitment and retention is so important,\u201d Anderson said. \u201cWe see the ability to leverage technology and learning to be able to support and inherently help the retainment of drivers. We look at three things primarily: The content, the tools or the platform, and the delivery.<\/p>\n<div id=\"div-gpt-ad-1615744336828-297\" class=\"ad-container ad-container--max-width-300 ad-container--float-right\" data-informa-gam-location=\"article\" data-informa-gam-position=\"inarticle2\" data-informa-gam-context=\"{&quot;contentId&quot;:21157256}\" data-informa-gam-key=\"article_300_2_rht_infinite\" data-gam-path=\"\/21687441225\/fleet.home\/article\/technology\" data-gam-size=\"[[300,250],[300,600]]\" data-gam-size-mapping=\"[{&quot;viewport&quot;:[0,0],&quot;size&quot;:[[300,250]]},{&quot;viewport&quot;:[779,0],&quot;size&quot;:[[300,250],[300,600]]}]\" data-gam-targeting=\"{&quot;pos&quot;:&quot;300_2_rht&quot;,&quot;article_number&quot;:&quot;1&quot;,&quot;ptype&quot;:&quot;Article&quot;,&quot;nid&quot;:&quot;21157256&quot;,&quot;pterm&quot;:&quot;technology&quot;,&quot;author&quot;:&quot;cristina_commendatore&quot;}\" data-gam-collapse=\"true\" data-google-query-id=\"CJO6qPmssO8CFRHS3god39sHJA\">\n<div id=\"google_ads_iframe_\/21687441225\/fleet.home\/article\/technology_17__container__\"><\/div>\n<\/div>\n<p>\u201cFor adult learning, if you can make something relevant to the learner, it will have the most impact to be able to retain their attention. We look at the content specifically and the tools for that,\u201d she added.<span data-embed-type=\"image\" data-embed-id=\"60462df1207a672e688b46e9\"><img class=\"lazyloaded aligncenter\" src=\"https:\/\/base.imgix.net\/files\/base\/ebm\/fleetowner\/image\/2021\/03\/Luma_driver_training.60462df0ac940.png?auto=format&amp;fit=max&amp;w=1440\" alt=\"Luma uses digital tools to help optimize driver engagement. Features like gamification and content customization aim to help drivers learn at their own pace.\" data-src=\"https:\/\/base.imgix.net\/files\/base\/ebm\/fleetowner\/image\/2021\/03\/Luma_driver_training.60462df0ac940.png?auto=format&amp;fit=max&amp;w=1440\" data-image-id=\"60462df1207a672e688b46e9\" \/><\/span><\/p>\n<p style=\"text-align: center;\"><span data-embed-type=\"image\" data-embed-id=\"60462df1207a672e688b46e9\"><span class=\"caption\">Luma uses digital tools to help optimize driver engagement. Features like gamification and content customization aim to help drivers learn at their own pace.<\/span><span class=\"credit\">Photo: Luma<\/span><\/span><\/p>\n<p>Anderson also pointed out that more than 86% of Luma participants use tablets and mobiles devices for their training. Commercial drivers can also access training through their electronic logging devices.<\/p>\n<p>Britton Transport, a subsidiary of Bison Transport, began using Luma\u2019s eNugget learning management system (LMS) in January 2020. The LMS comes with a collection of some 600 customizable learning modules that cover driver safety, compliance, and orientation topics with content in mixed media. Luma\u2019s eNuggets are meant to be short and more like on-demand microlearning lessons for commercial drivers.<\/p>\n<p>Britton, a Grand Forks, N.D.-based company that operates 150 tractors that power a fleet of dry van, flatbed, and refrigerated trailers, was able to compress driver orientation time by more than 50%, eliminate paperwork, hold drivers more accountable, and accommodate driver needs through Luma eNuggets.<\/p>\n<p>Britton\u2019s safety specialist, Hannah Defever, noted that drivers previously spent up to 15 hours to complete training assignments for orientation and wasted time re-watching videos. Drivers can now complete an orientation packet of Luma eNuggets in less than seven hours.<\/p>\n<p>Starting in March 2020, Britton also began giving drivers the option to complete orientation training remotely. Drivers can complete the orientation program using mobile devices, and through Luma, Defever created a \u201cpace yourself\u201d option that allows drivers to complete orientation training at home and take a drug test remotely.<\/p>\n<p>In addition to streamlining orientation processes, fleets can use eNuggets to receive a report of how their drivers are rating their training content. Those real-time analytics can help fleet management decide on future content and learning tools.<\/p>\n<p>\u201cDrivers will spend more time on the content if it is more game based,\u201d Anderson explained. \u201cIf you have a combination of content that has specific carrier policies and information coupled with the interactive nature of game-based education, the drivers spend more time and rate them very high.\u201d<\/p>\n<p>Fleet managers have also been using in-cab video to coach drivers when needed. Britton uses the Luma eNugget LMS to assign remedial training when drivers are involved in accidents or have critical safety events.<\/p>\n<p>Kearney has also seen fleets use technology and simulators to address safety issues and other potential problems that come up among drivers.<\/p>\n<p>\u201cThere are still a lot of people who will say , &#8216;I don\u2019t think I need that; we\u2019ve been doing it this way forever,&#8217;\u201d he explained. \u201cYou do have some apprehension to using simulators. Some driver trainers are afraid that they won\u2019t have a job, which is totally untrue. What it really does is advances the things that they can do in the training field, so they can be more sophisticated in what they do and better trained.\u201d<\/p>\n<\/div>\n<p>By <span class=\"page-attribution__content-name\"><a href=\"https:\/\/www.fleetowner.com\/home\/contact\/21704664\/cristina-commendatore\">Cristina Commendatore<\/a><\/span><\/p>\n<div class=\"widget-see-also\">\n<p><span class=\"posted-by\">Source: <a href=\"https:\/\/www.fleetowner.com\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.fleetowner.com<\/a><\/span><\/p>\n<\/div>\n<div class=\"g-cols wpb_row type_default valign_top vc_inner vc_custom_1585038969469\">\n<div class=\"vc_col-sm-12 wpb_column vc_column_container\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\n<div class=\"w-post-elm post_content\">\n<h3 style=\"text-align: center;\"><a href=\"https:\/\/advancedfleetmanagementconsulting.com\/eng\/consultancy\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>CUT COTS OF THE FLEET WITH OUR AUDIT PROGRAM<\/strong><\/a><\/h3>\n<p><a href=\"https:\/\/advancedfleetmanagementconsulting.com\/eng\/consultancy\/\"><img loading=\"lazy\" class=\"aligncenter wp-image-5377\" src=\"https:\/\/advancedfleetmanagementconsulting.com\/eng\/wp-content\/uploads\/sites\/3\/2020\/04\/nueva-ley-auditoria.jpg\" sizes=\"(max-width: 858px) 100vw, 858px\" srcset=\"https:\/\/advancedfleetmanagementconsulting.com\/eng\/wp-content\/uploads\/sites\/3\/2020\/04\/nueva-ley-auditoria.jpg 2000w, https:\/\/advancedfleetmanagementconsulting.com\/eng\/wp-content\/uploads\/sites\/3\/2020\/04\/nueva-ley-auditoria-300x200.jpg 300w, https:\/\/advancedfleetmanagementconsulting.com\/eng\/wp-content\/uploads\/sites\/3\/2020\/04\/nueva-ley-auditoria-1024x682.jpg 1024w\" alt=\"\" width=\"858\" height=\"572\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">The audit is a key tool to know the overall status and provide the analysis, the assessment, the advice, the suggestions and the actions to take in order to cut costs and increase the efficiency and efficacy of the fleet. We propose the following fleet management audit.<\/p>\n<h3 style=\"text-align: center;\"><a href=\"https:\/\/advancedfleetmanagementconsulting.com\/eng\/consultancy\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>FLEET MANAGEMENT AUDIT<\/strong><\/a><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>While the trucking industry continues to enhance efforts to recruit and retain quality drivers, AI and machine learning are offering a more unconventional approach to driver learning and training. Traditional styles of learning and training\u2014think sitting in a classroom with an instructor leading the discussion\u2014have taken a back seat over the past year, opening the&#8230;<\/p>\n","protected":false},"author":3,"featured_media":10246,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[18],"tags":[133,28],"_links":{"self":[{"href":"https:\/\/advancedfleetmanagementconsulting.com\/eng\/wp-json\/wp\/v2\/posts\/10245"}],"collection":[{"href":"https:\/\/advancedfleetmanagementconsulting.com\/eng\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/advancedfleetmanagementconsulting.com\/eng\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/advancedfleetmanagementconsulting.com\/eng\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/advancedfleetmanagementconsulting.com\/eng\/wp-json\/wp\/v2\/comments?post=10245"}],"version-history":[{"count":2,"href":"https:\/\/advancedfleetmanagementconsulting.com\/eng\/wp-json\/wp\/v2\/posts\/10245\/revisions"}],"predecessor-version":[{"id":10248,"href":"https:\/\/advancedfleetmanagementconsulting.com\/eng\/wp-json\/wp\/v2\/posts\/10245\/revisions\/10248"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advancedfleetmanagementconsulting.com\/eng\/wp-json\/wp\/v2\/media\/10246"}],"wp:attachment":[{"href":"https:\/\/advancedfleetmanagementconsulting.com\/eng\/wp-json\/wp\/v2\/media?parent=10245"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advancedfleetmanagementconsulting.com\/eng\/wp-json\/wp\/v2\/categories?post=10245"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advancedfleetmanagementconsulting.com\/eng\/wp-json\/wp\/v2\/tags?post=10245"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}